Early life
I grew up in a modest household. My father’s family were rice farmers, and my mother’s family sold duck eggs.
I’ve lived among the rice fields, where I watched my father’s family sell their harvest and some general merchandise just to make ends meet.
Life wasn’t easy back then. My parents had to borrow money whenever rainy days came.
Some mornings, we split a sausage or a sunny side up egg in two so my brother and I could have breakfast. There were five of us in a 50-square-meter bungalow, and some nights, sleeping wasn’t comfortable.
But I didn’t complain about life. Rather, I focused on what I had more than what I lack.
And I had a supportive, loving family who cheered on everything I pursued.
So I used our situation as fuel. I knew I had to become a high achiever and build wealth to lift my family out of it.
That’s when I set my sights on building my own business and, one day, becoming a millionaire.
The challenge
The problem was, nobody in my family knew how to build wealth.
But I believed your background doesn’t dictate how far you can go. If nobody is going to mentor you, you have to go find one yourself.
So in college, I read tons of self-help books, listened to audio programs, and read magazines, anything to prime my mind for the life I wanted.
But like most of us, I drifted from my dreams and followed the conventional path.
Study hard. Get a degree. Find a job.
So I did.
The safe path wasn’t enough
I became a CPA and eventually started my own practice.
But instead of finding freedom, I became a slave to my own business.
I was exhausted from beating deadlines, and demanding clients still haunted me as I fell asleep. My income had a ceiling, and I knew it wasn’t worth it anymore.
So I went looking for another business, and I found digital marketing.
The unexpected mentorship
In the early days of that business, I read The Compound Effect by Darren Hardy, and it changed how I saw everything.
I used to think success required moving mountains. The book taught me that small, seemingly insignificant habits, sustained over time, produce massive results.
Your breakthrough comes from the consistency of your actions, not the size of them.
Remember the tortoise and the hare? You can be the most talented person in the race, but if you’re inconsistent, someone with a quarter of your talent will beat you.
I applied that one idea, and my life started moving.
Later, Darren became my mentor. I went through his Insane Productivity and Hero’s Journey programs, and much of how I think today comes from him.
Living those lessons and philosophy made me a self-made millionaire. I built an eight-figure marketing agency, started companies in the Philippines and the US, and built teams that run them without me there every day.
And I’m proud we did it without a massive team or heavy overhead.
The real enemy
But one question still haunted me. If people already know what to do, why can’t they stay consistent?
The answer? Distraction.
People are getting fat. Not physically, but mentally.
And the biggest culprit is social media.
Ever wonder why you can’t stick to your goals? To a diet? To an exercise routine?
You’d be surprised if I told you it’s because you scroll on your phone.
Social media fries your brain and keeps you hunting for what’s new and what’s trending. And when a new gimmick shows up disguised as a “strategy,” you chase it so you don’t miss out.
Before you know it, you’ve stopped sticking with anything long enough to see it through.
And that’s why you can’t stay consistent.
Maybe you’re not into social media, but you’re into the news.
Feeding your mind with heinous, corrupt, terrible stories gives you a twisted view of the world. And when you see the world that way, it’s hard to spot the opportunities right in front of you.
So I validated this idea.
I looked at the most successful people on the planet, and most of them aren’t on social media at all. The ones who keep their lives private. Even my own mentor isn’t on social media, yet he impacts thousands of lives every day.
Social media eats up our time and keeps us changing ourselves to fit in and chase that glory.
The view from the back end
I work in digital marketing, so I see the other side. These platforms are built to exploit our weakest instincts, and most people don’t realize they’re on puppet strings.
Think about it.
3-4 hours a day, gone to scrolling. For some, it’s 7-8.
That’s time that could build the life you want.
So yes, I’m on a mission to wake people up to how much of their potential social media is stealing. I’m not here to convince you. But if you take even one tiny idea from my work, apply it, and see a result, that would mean a lot to me.
Why I’m here
Having built wealth, I’ve reached a point where I want something beyond financial success.
Significance.
I want to share what I’ve learned about focus, consistency, and building a life with intention.
Here you’ll find my essays, books, digital tools, and personal reflections. I hope they help you think more deeply and execute more consistently.
Because attention has become one of the scarcest resources in the world. And those who learn to protect it have an extraordinary advantage.
P.S. If you’d like to work with me personally, you’re welcome to book a discovery call. I’d love to meet people who are serious about improving their lives, and we’ll see if we’re a fit.
Otherwise, feel free to look around, read whatever interests you, and take whatever you find useful.
Work with me